Pre-planning, we provide your team with a detailed schedule of your guest and public relations outreach campaign.
Each campaign schedule includes a calendar with your weekly number of press release, Twitter tweets, Facebook posts, LinkedIn post and Google+ posts throughout the planning process. It also includes when to mail printed invitation/outreach packages domestically and internationally for a target delivery date.
Second, your outreach campaign schedule clearly outlines your online posts and invitation appearance, style of writing, target audience and target press outlets.
Last, your outreach campaign schedule includes methods of measuring your outreach success.